Ending the non-profit chill from Canada’s Anti-Spam Legislation

Two years in, it’s unclear whether CASL has actually been effective at reducing spam in Canada. But the new law has created an email “chill” for many non-profit organizations – limiting their digital activities for fear of breaking the rules. CASL is still not well understood, and many organizations are unaware of, or under-informed about, the rules resulting in an overly cautious approach that can negatively impact fundraising and member engagement.

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